Note that HBO Max already makes a selection of episodes available to stream for free (on its website at this link). Wholesale HBO Max/HBO customers (through Comcast and other distributors) increased just 150,000 for the period, to 30.94 million. In Q1, HBO Max had 9.69 million retail subscribers, up 2.8 million from 6.88 million in Q4. HBO Max’s sampling pact with Snapchat - which averaged 93 million daily active users in North America in the first quarter of 2021 - is an effort by WarnerMedia to reel in new customers for its flagship subscription-streaming service amid fierce competition.
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